Stock Photos and Canva Elements in Client Deliverables: License Points to Check

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White-label deliverables often include stock photos and design elements added during rebranding. When the finished file goes to a client, the license for each of those elements comes with it, along with its limits. Here are the points agencies most often need to check, based on the providers’ own license pages as of October 2026.

Canva: Designs Transferred to Clients

Canva’s Content License Agreement includes a clause on designs made for clients. As currently written, it allows you to transfer a design to a client for the client’s own use, provided that:

  • You have a written agreement with the client that limits their use in line with the license.
  • Each design goes to only one client.
  • The content stays within the Canva design; the clause does not let you hand over the underlying elements for use elsewhere.

The agreement also says you remain responsible for the client’s compliance, that Pro content cannot be distributed as a standalone item, and that content cannot be used as part of a trademark, business name or service mark (fonts excepted). Our guide to Fonts Inside White-Label Products: OFL, Google Fonts and Canva Basics covers the font side.

Unsplash

The Unsplash License allows commercial and noncommercial use without permission or required credit. It does not include the right to compile Unsplash images to replicate a similar or competing service.

Pexels

The Pexels license also allows free use and modification without required credit. It lists several restrictions, including:

  • Selling unaltered copies, such as prints, without first modifying the image.
  • Implying that people or brands shown in the images endorse your product.
  • Showing identifiable people in an offensive way.
  • Redistributing the files on other stock or wallpaper platforms.
  • Using the images as part of a trademark or business name.

A Short Handoff Checklist

  1. List every third-party image and element in the deliverable, with its source and license link.
  2. Remove anything whose license does not allow your intended use or client transfer.
  3. Keep logos and brand marks free of stock imagery.
  4. Add the required client-use limits to your agreement where a provider asks for them.

Our sister site has a related checklist on fonts and images in PLR packs for resellers. License terms change, so recheck the official pages before each project. This is general information, not legal advice; ask a qualified attorney about specific questions.

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