Pricing White-Label Client Packages: Flat-Fee, Tiered and Retainer Models

Agencies and coaches who deliver white-label products to clients usually price the work as a service, not as a product download. The license cost is only one input; the larger part of the price is the editing, branding, setup and support you provide. Three pricing models cover most client packages. All dollar figures below are illustrative examples only, not market rates or recommendations.

Start From Value, Not Just Cost

A SCORE article on pricing strategy cautions that cost-plus pricing, which adds a markup to your costs, tends to ignore what customers are willing to pay. It suggests writing a clear value statement explaining why a client should buy from you. A separate SCORE mentor article recommends knowing the market rate, deciding deliberately whether to sit above, at or below it, and avoiding prices so low they start a price war. In practice, list your costs (license, hours, tools) to find your floor, then set the price based on the outcome the client is buying.

Model 1: Flat-Fee Package

One defined deliverable for one price, such as a rebranded lead magnet with an opt-in page. Example only: $750 for the package, including one revision round and a fixed delivery date. Flat fees are easy for clients to approve. Their risk is scope creep, so list exactly what is included and what costs extra.

Model 2: Tiered Packages

SCORE describes “good, better and best” options as a way to reach clients who would be priced out of a single offer. Example only:

Essentials, $500: rebranded ebook delivered as a PDF
Standard, $1,200: ebook plus a five-email sequence in the client’s voice
Complete, $2,500: ebook, emails, opt-in page and setup in the client’s email platform

Make each tier differ in outcome, not just in file count, and keep the number of revision rounds explicit in every tier.

Model 3: Monthly Retainer

A recurring fee for a set amount of work each month, such as a fixed number of rebranded articles and one email campaign. Example only: $900 per month. Retainers make revenue more predictable but need clear terms on rollover, notice periods and cancellation.

Review Prices Regularly

The SCORE mentor article treats pricing as ongoing work: monitor demand, compare with the market and look for cost savings before raising prices. Track hours per package so you can see which offers are underpriced, and give existing clients advance notice before any change.